Value Engineering
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Alan Selby & Partners played an integral role in the regeneration of the London Docklands, including involvement in projects such as Cascades in 1985, the first residential ‘sky-scraper’ in the Isle of Dogs to Pan-Peninsula, Canary Wharf’s most premium residential development.
The collapse of Lehman Brothers in September 2008 changed the banking environment globally. The development of residential units has been severely hampered by the very real restrictions imposed by the lack of funding and cost of mezzanine finance across the board. Now, more than ever, it is imperative that residential accommodation is value engineered prior to construction to ensure the maximum development value is generated for the developer and that the resulting apartments are accepted by the target demographic.
Some basic factors which should be considered include:
• Unite mix
• Units size and layout
• Amenities and lifestyle services with the development
It is also vital, whether 50 or 500 units, that great care is taken to tailor-make sales and marketing campaigns to maximise coverage within target markets.
Our core philosophy of adding value - through market research, product positioning and creative marketing - continues to prove invaluable to the Developer.
The Heron, The City of London EC2
The Heron will be a collection of inspired city apartments that will redefine the standards of luxury living in the city. The apartments will be the ultimate residential experience.
